So often I come across websites that use the same page title for all their pages. This is usually either the fault of a lazy designer or someone that just doesn’t understand the importance of unique page titles. Without unique titles the search engine spiders that crawl your website will have less of a chance [...]
Search Engine Marketing (SEM)
It seems that this year people are waiting until the last minute to do their Christmas shopping and guess what, they’re doing it online.
The article strengthens the simple fact that if newspapers and magazines don’t learn to adapt and embrace today’s technology they will fail. Only by incorporating technology will they survive.
Sure you can “translate” your keywords into foreign languages, but there is no guarantee that the will perform even remotely similar to the original. You need to Localize them!
Although retailers are improving their efforts to grab better placement in natural search (as apposed to PayPerClick/paid search advertising), they still have work ahead of them. Most retailers rely on holiday sales to boost their annual sales, and by doing a better job optimizing for better natural search results, retailers can boost traffic and increase [...]
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It seems that there has bee some talk about Universal Search recently and many SEO and Online Marketing Companies are playing it up as something new.. ..a combination of engaging media and interesting relevant content will..
Search Engine Optimization and Social Media are still relatively young fields and many people don’t understand the jargon used in the industry. When working with clients, especially those not in the tech arena, I’m often asked what many of the SEO related terms mean.
A website is a must-have, but how important is SEO (search engine optimization)? Does one really need to have their site to show up in the first page(s) on search engines?
In the video below Bruce Clay makes some startling predictions about how ranking will not be the major indicator of good SEO in the near future. As he says, Rank is dead